AI won't fix a broken operating model.
AI amplifies whatever system it sits in. Automate a messy process and you get a faster mess. The gains come from redesigning how work flows first, then letting automation carry it.
Toronto · Strategy, Technology, Operations
For 10 years I've worked across eCommerce, SaaS and FinTech, helping leaders turn ambitious goals into operating models, programs and teams that deliver.
How I think
A business problem, a technology problem and a people problem. Most solutions address one. Durable ones address all three.
Clarity on what matters, where value is created, and which trade-offs are worth making.
Platforms, data and AI as levers for growth, chosen for what they change, not for what they are.
The teams, incentives and ways of working that decide whether any plan survives contact with reality.
Perspectives
AI amplifies whatever system it sits in. Automate a messy process and you get a faster mess. The gains come from redesigning how work flows first, then letting automation carry it.
Clients rarely renew because of a pitch. They renew because of how the work gets done. Trust earned in delivery is what turns a project into a partnership.
The gap between the plan in the boardroom and the team doing the work is where most value leaks. Closing it is a structural problem, not a motivational one.
Scaling across teams, markets and borders breaks whatever was held together by goodwill. Governance, clarity and culture have to be designed before headcount arrives.
Selected work
Operating model · AI-enabled delivery · Unit economics
Account growth · Service design · Client advisory
General management · Entity setup · Cross-border operations
Experience
Head of Practice and General Manager, India
Built and scaled the D2C and Managed Services practice and stood up the firm's India delivery entity as General Manager.
2024 - Present
Technical Program Manager
Led post-acquisition platform integration across a multi-brand eCommerce group.
2023 - 2024
Project Manager, Digital Transformation
Led a legacy system migration in a regulated financial data environment.
2022 - 2023
Product Manager, Founding Employee
Defined product strategy for an open banking FinTech through its seed raise.
2019 - 2020
Project Manager, Platform Operations & Delivery
Led a waterfall-to-agile transformation across platform delivery.
2017 - 2019
Contact
Toronto, ON